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Your Search: "define your life"

$4.99 $9.99 50% Off
SO 2020, but why the heck not? Lightweight, machine-washable, 2-ply fabric. One size fits most.
$19.99
Now you can show the world how you "Define your life. Ride a bike.™" in casual style during any activity, whether it's biking, walking, running, hiking, or working out at the gym. This performance technical t-shirt is made with moisture-wicking 100% polyester, and is cut generously for a comfortable, true, no-shrink fit.
$19.99 - $29.99
Finish Line's Mineral Brake Fluid is formulated specifically for bicycle brake systems requiring mineral oil. Features no compromise leading edge chemistry to provide superior fluid life and braking performance. Formulated with a low viscosity base oil to yield superior level response, pad retraction, and consistent performance through a full range of operating temperatures. Finish Line Mineral Brake Fluid was specifically engineered for use in bicycle hydraulic disc brake systems. When you are serious about getting the most out of your braking system, Finish Line Mineral Brake Fluid is a great choice. - Specifically engineered for use in bicycle hydraulic disc brakes - Provides maximum fluid life and braking performance, even at low temperatures - Prevents foaming and overheating
$8.99
Whether you're fine-tuning your new full-suspension rig or tuning a fork you've ridden for years, Finish Line's Max Suspension Spray is a pro-grade stiction-fighting stanchion lubricant that maximizes the performance of your suspension. It smooths suspensions that have become dry or dirty and restores full travel and eliminates noise, too. Use Max before rides to ensure maximum responsiveness over the smallest of bumps, and the longest possible travel over extreme terrain. And, use Max to break in new forks or bring old ones back to life. It also conditions and protects rubber seals and O-rings and improves the surface slip of coated stanchions. - Helps suspension forks run more smoothly and quietly - Made with polysiloxane and advanced fluoropolymers
$6.99
Finish Line's Ceramic Wet Lubricant provides outstanding protection for your drivetrain in even the nastiest conditions. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals so you can spend more time riding and less time on routine maintenance. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line!
$9.99 - $25.99
Help your bearings run smoother and longer with Finish Line's Ceramic Grease. Its special blend of ceramic particles, Teflon and synthetic oils helps lube your bearings and dissipate heat, guaranteeing longer life and better function. Plus, it works great on stems, posts, cables and other threaded assemblies, too. - Optimizes performance and efficiency of bottom brackets, hubs and headset bearings - Use on stems, seat posts, cables and any threaded assemblies - Prevents rusting even when exposed to salt water - Clear and non-staining
$11.99
Finish Line's Ceramic Wet Lubricant provides outstanding protection for your drivetrain in even the nastiest conditions. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals so you can spend more time riding and less time on routine maintenance. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line!
$16.99
There's nothing like a good apron. It has pockets for keeping your often-used items close at hand, keeps your street clothes clean and just looks pro. - Washable heavy-duty cotton - Easy-ajust neck loop and simple waist stra
$19.99
Regular chain and component cleaning is a chore no more with Finish Line's Starter Kit 1-2-3. It starts with Finish Line's popular Multi Degreaser for cleaning, and their versatile Grunge Brush. The "horseshoe" end scrubs the chain thoroughly with its compact bristles and the long bristled end provides easy cleaning of sprockets, chainrings, pedals and derailleurs. Plus, the Grunge Brush is portable enough to bring to races and weekend cycling excursions too. Then, after cleaning, get your bike running smoothly and silently again with the included Finish Line Dry Teflon lube and you're good to go!
$16.99
Finish Line WAX Lubricant goes on wet, but dries to a hard, dry, super-slick wax film. No oily greasy film to attract or absorb dust and dirt. DuPont's metal bonding Krytox® lubricating film in combination with M2 molybdenum, specialized waxes, and more, make our WAX Lube even slicker, quieter and longer lasting. WAX Lube requires more frequent application, but your drivetrain will remain nearly contaminant-free, so cleaning before relubing is not usually required. Drivetrain parts that stay this clean last longer and work better! Perfect for cyclists who value cleanliness over all else.
$11.99
For a clean, smooth-pedaling drivetrain, look no further than Finish Line's Ceramic Wax Lubricant. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals for maximum durability and convenience. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line! - With each application the ceramic coating is enhanced, ultimately providing the durability of many oil-based lubricants - No wetness or stickiness so dirt and grime will not be attracted or absorbed by the lubricant - Helps avoid abrasive wear allowing parts to run more smoothly and last longer - As the white ceramic particles embed themselves on the chain they will displace grime, causing a grey or black film to form on top of the wax coating. Over 2-3 applications this will lessen or cease. This discoloration is normal and will not compromise performance.
$16.99
Chill Zone™ is arguably the industry's most advanced rust-busting penetrating lubricant. It simply works like magic! Before giving up on a frozen crank bolt, a rusted derailleur spring, a seized seat post, or discarding your rusted chain, give Chill Zone™ a shot. Bike parts that normally need to be replaced can be reconditioned to ride another day. A special refrigerant propellant freezes metal to as low as -50°F/-45°C. This causes contraction of the metal and creates micro-cracks in the corrosion and galvanically fused metal parts. A penetrating release agent then breaks down and flushes out the rust. With Chill Zone, most seized parts regain full functionality.
$14.99
Finish Line® Super Bike Wash™ is ready to use and requires no water rinsing. It quickly cleans dirt, dust, clay, grime, chain soils, nutritional residues, and winter storage grunge off all surfaces of your bike. Super Bike Wash™ uses state of the art, eco-friendly cleaning agents that work together to create a high speed cleaning system. It requires little to no scrubbing. Super Bike Wash™ is non-toxic and meets the highest readily biodegradable standards. It can be safely used indoors or outdoors. Super Bike Wash™ can be used two ways: spray on and wipe off, or spray on and hose off. It is strong enough to remove surface grime from the drivetrain, and safe enough to remove grime build up on frames, saddles, brakes, and handlebar tape. It is safe for use on carbon fiber, titanium, aluminum, steel, and clear coat. • Ready to use with no water rinsing required • Safe for use on all surfaces and paint finishes • 100% readily biodegradable and non-toxic • State of the art cleaning agents remove dirt and grime • Superior rust inhibitors protect metal parts after application • Also available as a concentrate
$533.00
You have a lot of choices when choosing a crankset, and your choice says a lot about your personal style. SRAM designed the X01 Eagle crankset for riders who feel most stylish when they stand on top of the podium. This is a completely reengineered design, employing their proprietary CARBON TUNED lay-up technology. The new X01 Eagle is SRAM's best, toughest, and most aggressive Trail and Enduro crankset thanks to DUB technology, which features a better-engineered bottom bracket and a new spindle design. Together, these allow for a more uniform approach to bottom bracket fitment, better sealing against contamination—and define a new measure of durability. If you’re into that kind of thing. - DUB technology delivers the strongest, stiffest, lightest crankset available - SRAM CARBON TUNED crank technology provides extreme stiffness and light weight - Chainring technology is designed specifically for Eagle chains and drivetrains - The X-SYNC 2 chainring provides significantly quieter performance, with better mud clearing and extraordinary durability - Chainline: 66.5mm
$533.00
You have a lot of choices when choosing a crankset, and your choice says a lot about your personal style. SRAM designed the X01 Eagle crankset for riders who feel most stylish when they stand on top of the podium. This is a completely reengineered design, employing their proprietary CARBON TUNED lay-up technology. The new X01 Eagle is SRAM's best, toughest, and most aggressive Trail and Enduro crankset thanks to DUB technology, which features a better-engineered bottom bracket and a new spindle design. Together, these allow for a more uniform approach to bottom bracket fitment, better sealing against contamination—and define a new measure of durability. If you’re into that kind of thing. - DUB technology delivers the strongest, stiffest, lightest crankset available - SRAM CARBON TUNED crank technology provides extreme stiffness and light weight - Chainring technology is designed specifically for Eagle chains and drivetrains - The X-SYNC 2 chainring provides significantly quieter performance, with better mud clearing and extraordinary durability - Chainline: 76.5mm
$1,599.00
The Road Logic offers a riding experience that's steeped with more than 50 years of life experiences, framebuilding heritage, innovation and exploration. The beauty of its classic lines unites with modern building techniques and proven materials to deliver a contemporary bicycle that's remarkably comfortable for long days in the saddle, nimble and stiff enough to win the sprint for that sign, and adequately adaptable to endure roads that might lack proper pavement. Tom Ritchey's framebuilding experience started in the 1970s when he built his first road frame in his parent's garage in northern California. Since then, Tom has continued to explore, experience and innovate in ways that define the craft. The Road Logic is the result of Tom's expanding legacy, his prodigious experience with steel, and mastery of the subtleties and details gleaned from his tenure in the art of creating bicycles. A true modern classic, Tom designed a heat-treated and triple-butted Ritchey Logic tubeset for the Road Logic, featuring aggressively short-butted sections optimized for TIG welding that save weight and improve ride quality. Ritchey’s proprietary forged-and-machined integrated headtube uses standard drop-in bearings and saves 80 grams over a standard head tube design. Wrapped in a delicious Sally’s Macarons coat of paint, the Road Logic also features spacing for up to 30c tires and a Ritchey Carbon Fork that will ensure a lifetime of enjoyable pedal turns. - Heat-treated, triple-butted Ritchey Logic tube set features short-butted sections optimized to save weight and improve ride quality - Painted to match Ritchey full carbon fork included - Forged and machined straight head tube - Standard road spacing on frame and fork - TIG welded - Fits tires up to 30c - Logic Zero WCS drop in 1-1/8" headset included
$11.00
Extend the life of your Dummy bags with this replaceable wear patch.
$49.99
- Extend the life of your Atlas pedals - Bearing rebuild kit - For current generation Atlas pedals (PD22ATLAS***)
$449.99
WHATEVER YOU DO, OWN IT This big, rugged GPS smartwatch is tough enough to keep up with you and bold enough to fit your style. Its expansive solar charging lens keeps a larger battery going longer— powering advanced training features, a built-in flashlight, multi-band GNSS, health/wellness monitoring sensors, and much more. - This watch is tough, which means no holding back. - Keep your experiences going with unlimited battery life in smartwatch mode with solar charging1. - Train your way with built-in sports apps at the wrist. - When it gets dark, the built-in LED flashlight helps keep you going. - Smart notifications2 so you don't miss out on what matters. - Understand your body better with 24/7 health monitoring. ENGINEERED FOR ENDURANCE This ultratough watch features a solar-charged display and rugged 50 mm polymer case. It's water-rated to 100 meters and tested to U.S. military 810 standards for thermal, shock and water resistance. DESIGNED TO DO YOU With a design built for action and the features to support your high-energy lifestyle, this watch is always ready for adventure. Plus, its bold styling clearly shows the world that you do things your own way. GET MORE BATTERY OUT OF LIFE Go longer than ever with solar charging with unlimited battery life in smartwatch mode1. Plus, power manager lets you extend battery life by controlling what settings and sensors draw power.
$149.99
STAY AWARE OF APPROACHING CARS This rearview radar pairs with your Edge bike computer or compatible smartphone to alert you of vehicles approaching from behind. - Reliable rearview radar lets you ride like you know what’s coming. - One radar. Multiple display options. Pair it with your compatible Garmin device, your phone or both. - Don’t have an Edge or other compatible device yet? No problem. The Varia app has you covered. - It’s small, it’s easy to mount, and it works with just about any bike. - Get more life out of your radar with up to 7 hours of battery life. MAXIMUM AWARENESS - Varia RVR315 rearview radar provides visual and audible alerts for vehicles approaching from behind up to 153 yards (140 meters) away. MULTIPLE PAIRING OPTIONS - This radar works seamlessly with your Edge bike computer or compatible smartphone as well as select Garmin wearables. WORKS WITH THE VARIA APP - This smartphone app helps you increase your awareness by providing graphics — plus tone and vibration alerts — to indicate the position and speed of approaching cars. THIRD-PARTY APP COMPATIBLE - When used with a compatible smartphone, Varia radar integrates with your favorite apps, such as Ride with GPS to overlay your maps with rearview radar alerts. COMPACT DESIGN - Easily mount this sleek, compact device on the seatpost of almost any road-use bicycle. The vertical design allows for better leg clearance and a perfectly comfortable ride. BATTERY LIFE - Time spent charging is not as good as time spent riding. Get up to 7 hours of battery life. In the box: - RVR315 - Mounting hardware - Power cable - Documentation
$13.00
Zipp's Bearing Grease is perfect for your home workshop and traveling toolbox, too. It's a quality lubricant designed to minimize friction and maximize the life of your components. And it's easy to apply with its 20ml syringe container.
$54.99
The e-bike specific version of our popular city and touring tire maximizes range and extends battery life while delivering the dependable performance you expect. Reflective sidewall stripe increases your visibility for oncoming motorists, while the reinforced casing eliminates punctures. - Hard-working, hard-wearing tire built for racking up big mileage - The ideal tire for city riding and touring, even in semi-wet conditions - Graphene 2.0 compound reduces rolling resistance, increasing range and battery life
$54.99
The e-bike specific version of our popular city and touring tire maximizes range and extends battery life while delivering the dependable performance you expect. Reflective sidewall stripe increases your visibility for oncoming motorists, while the reinforced casing eliminates punctures. - Hard-working, hard-wearing tire built for racking up big mileage - The ideal tire for city riding and touring, even in semi-wet conditions - Graphene 2.0 compound reduces rolling resistance, increasing range and battery life
$799.99
fenix 7 Pro Solar is the ultimate multisport GPS smartwatch designed to perform all day, every day. Get weeks of battery life with the Power Glass solar charging lens. Meet any challenge with advanced training features such as hill score, which measures your climbing performance over time, and real-time stamina updates to gauge your stamina potential. For a more complete picture of your health, training and recovery, tap in to 24/7 health and wellness monitoring with advanced sleep tracking, HRV status, Pulse Ox and more (this is not a medical device, and data presented is intended to be a close estimation of metrics tracked; Pulse Ox not available in all countries). When the sun sets, use the LED flashlight to stay visible or find your way. Download TopoActive maps from around the world to keep your explorations on track. Navigate on the slopes with 2,000 preloaded ski resort maps worldwide. Adventure far off the grid with up to 22 days of battery life in smartwatch mode with solar charging in 3 hours of direct sunlight (50,000 lux) per day. Gain superior positioning accuracy while optimizing battery life, thanks to multi-band GPS with SatIQ technology.
$31.99 - $36.99
Simply replace the cones on your Supreme front and cassette hubs for a perfect fit without having to spread your dropouts. Available in front, rear, and drive side options. These guards now feature a heat-treated chromo insert for longer life.
$899.99
fenix 7 Pro Sapphire Solar is the ultimate multisport GPS designed to perform all day, every day. Get weeks of battery life with the scratch-resistant Power Sapphire solar charging lens. Meet any challenge with advanced training features such as hill score, which measures your climbing performance over time, and real-time stamina updates to gauge your stamina potential. For a more complete picture of your health, training and recovery, tap in to 24/7 health and wellness monitoring with advanced sleep tracking, HRV status, Pulse Ox and more (this is not a medical device, and data presented is intended to be a close estimation of metrics tracked; Pulse Ox not available in all countries). When the sun sets, use the LED flashlight to stay visible or find your way. Navigate with preloaded TopoActive maps and ski resort maps; download even more regions for global adventures. Adventure far off the grid with up to 22 days of battery life in smartwatch mode with solar charging in 3 hours of direct sunlight (50,000 lux) per day. Gain superior positioning accuracy while optimizing battery life, thanks to multi-band GPS with SatIQ technology.
$899.99
fenix 7S Pro Sapphire Solar is the ultimate multisport GPS smartwatch optimized for smaller wrists and designed to perform all day, every day. Get weeks of battery life with the scratch-resistant Power Sapphire solar charging lens. Meet any challenge with advanced training features such as hill score, which measures your climbing performance over time, and real-time stamina updates to gauge your stamina potential. For a more complete picture of your health, training and recovery, tap in to 24/7 health and wellness monitoring with advanced sleep tracking, HRV status, Pulse Ox and more (this is not a medical device, and data presented is intended to be a close estimation of metrics tracked; Pulse Ox not available in all countries). When the sun sets, use the LED flashlight to stay visible or find your way. Navigate with preloaded TopoActive maps and ski resort maps; download even more regions for global adventures. Adventure far off the grid with up to 14 days of battery life in smartwatch mode with solar charging in 3 hours of direct sunlight (50,000 lux) per day. Gain superior positioning accuracy while optimizing battery life, thanks to multi-band GPS with SatIQ technology.
$999.99
fenix 7X Pro Sapphire Solar is the ultimate multisport GPS smartwatch with a large 1.4" display, designed to perform all day, every day. Get weeks of battery life with the scratch-resistant Power Sapphire solar charging lens. Meet any challenge with advanced training features such as hill score, which measures your climbing performance over time, and real-time stamina updates to gauge your stamina potential. For a more complete picture of your health, training and recovery, tap in to 24/7 health and wellness monitoring with advanced sleep tracking, HRV status, Pulse Ox and more (this is not a medical device, and data presented is intended to be a close estimation of metrics tracked; Pulse Ox not available in all countries). When the sun sets, use the LED flashlight to stay visible or find your way. Navigate with preloaded TopoActive maps and ski resort maps; download even more regions for global adventures. Adventure far off the grid with up to 37 days of battery life in smartwatch mode with solar charging in 3 hours of direct sunlight (50,000 lux) per day. Gain superior positioning accuracy while optimizing battery life, thanks to multi-band GPS with SatIQ technology.
$899.99
fenix 7X Pro Solar is the ultimate multisport GPS smartwatch with a large 1.4" display, designed to perform all day, every day. Get weeks of battery life with the Power Glass solar charging lens. Meet any challenge with advanced training features such as hill score, which measures your climbing performance over time, and real-time stamina updates to gauge your stamina potential. For a more complete picture of your health, training and recovery, tap in to 24/7 health and wellness monitoring with advanced sleep tracking, HRV status, Pulse Ox and more (this is not a medical device, and data presented is intended to be a close estimation of metrics tracked; Pulse Ox not available in all countries). When the sun sets, use the LED flashlight to stay visible or find your way. Download TopoActive maps from around the world to keep your explorations on track. Navigate on the slopes with 2,000 preloaded ski resort maps worldwide. Adventure far off the grid with up to 37 days of battery life in smartwatch mode with solar charging in 3 hours of direct sunlight (50,000 lux) per day. Gain superior positioning accuracy while optimizing battery life, thanks to multi-band GPS with SatIQ technology.
$14.99
Yakima's Chain Straps are replacement bike holding straps for various models of Yakima's trunk and hitch racks. The stretchy, sturdy rubber is easy on your bike's finish and is extremely durable for long life.
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