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Your Search: "define your life"

Century Cycles
$1.00
FREE with an order of any other merchandise! And always free with no purchase necessary at any of our three stores! Display your allegiance to the lifestyle with our exclusive sticker! 7-3/4 inches wide by 3 inches tall. Works great on your bike frame, laptop computer, or if you must, your car!
Century Cycles Standard Water Bottle
$4.99
This is our basic Century Cycles logo water bottle, with a standard pull-top dispenser cap, and our "Define your life. Ride a bike." message!
Century Cycles Large Water Bottle
$5.99
This is our popular Century Cycles logo water bottle, the larger size with a unique squeeze-n-squirt top dispenser cap, and our "Define your life. Ride a bike." message!
Century Cycles Define Your Life. Ride a Bike. Coffee Mug
$9.99
There's nothing like a hot cup of joe to get you going before a bike ride. Enjoy your coffee in style with our exclusive 100% cruelty-free coffee mug. Dishwasher-safe ceramic. Slogan and logo are on both sides. If you prefer your beverages in the fermented variety, then see our "Define your life. Ride a bike. Pint Glass."
Century Cycles Define Your Life. Ride a Bike. Pint Glass
$9.99
For many folks, bicycles and beer go together like pizza and, um, beer. Enjoy your post-ride recovery drink in our clear glass. Beer not included. New for 2020 is our "can" edition with green lettering (it may not hold a full pint). Slogan and logo are on both sides. If you are a fan of the roasted, rather than fermented, beverages, then see our "Define Your Life. Ride a Bike. Coffee Mug."
Century Cycles Define Your Life T-Shirt (Men's)
$14.99
Define your life. Ride a bike. Now you can take the message from our popular adverstisements with you on a t-shirt. Our classic highwheeler logo is on the back. 100% cotton. FREE with any new bicycle purchase! (While supplies last.) Men's sizes Small through XX-Large available in Gray, Black, or Longhorn Orange. Check out the archive of all of our past t-shirt designs!
Century Cycles Define Your Life T-Shirt (Women's)
$14.99
Define your life. Ride a bike. Now you can take the message from our popular adverstisements with you on a t-shirt. Our classic highwheeler logo is on the back. 100% cotton. FREE with any new bicycle purchase! (While supplies last.) Women's sizes Small through X-Large available in Periwinkle or Pink, both with white lettering. Check out the archive of all of our past t-shirt designs!
Century Cycles Define Your Life T-Shirt (Youth)
$14.99
Define your life. Ride a bike. Now you can take the message from our popular adverstisements with you on a t-shirt. Our classic highwheeler logo is on the back. 100% cotton. FREE with any new bicycle purchase! (While supplies last.) Youth sizes Small, Medium, or Large available in Black or Orange. Check out the archive of all of our past t-shirt designs!
Century Cycles
$19.99
Now you can show the world how you "Define your life. Ride a bike.™" in casual style during any activity, whether it's biking, walking, running, hiking, or working out at the gym. This performance technical t-shirt is made with moisture-wicking 100% polyester, and is cut generously for a comfortable, true, no-shrink fit.
Finish Line Ceramic Wax Lube
$6.99 - $9.99
For a clean, smooth-pedaling drivetrain, look no further than Finish Line's Ceramic Wax Lubricant. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals for maximum durability and convenience. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line! - With each application the ceramic coating is enhanced, ultimately providing the durability of many oil-based lubricants - No wetness or stickiness so dirt and grime will not be attracted or absorbed by the lubricant - Helps avoid abrasive wear allowing parts to run more smoothly and last longer - As the white ceramic particles embed themselves on the chain they will displace grime, causing a grey or black film to form on top of the wax coating. Over 2-3 applications this will lessen or cease. This discoloration is normal and will not compromise performance.
Finish Line Ceramic Wet Lubricant (2-Ounce Bottle)
$6.99
Finish Line's Ceramic Wet Lubricant provides outstanding protection for your drivetrain in even the nastiest conditions. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals so you can spend more time riding and less time on routine maintenance. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line!
Finish Line Ceramic Grease
$8.99 - $25.99
Help your bearings run smoother and longer with Finish Line's Ceramic Grease. Its special blend of ceramic particles, Teflon and synthetic oils helps lube your bearings and dissipate heat, guaranteeing longer life and better function. Plus, it works great on stems, posts, cables and other threaded assemblies, too. - Optimizes performance and efficiency of bottom brackets, hubs and headset bearings - Use on stems, seat posts, cables and any threaded assemblies - Prevents rusting even when exposed to salt water - Clear and non-staining
Finish Line Max Suspension Spray
$8.99
Whether you're fine-tuning your new full-suspension rig or tuning a fork you've ridden for years, Finish Line's Max Suspension Spray is a pro-grade stiction-fighting stanchion lubricant that maximizes the performance of your suspension. It smooths suspensions that have become dry or dirty and restores full travel and eliminates noise, too. Use Max before rides to ensure maximum responsiveness over the smallest of bumps, and the longest possible travel over extreme terrain. And, use Max to break in new forks or bring old ones back to life. It also conditions and protects rubber seals and O-rings and improves the surface slip of coated stanchions. - Helps suspension forks run more smoothly and quietly - Made with polysiloxane and advanced fluoropolymers
Finish Line Ceramic Wet Lubricant (4-Ounce Bottle)
$11.99
Finish Line's Ceramic Wet Lubricant provides outstanding protection for your drivetrain in even the nastiest conditions. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals so you can spend more time riding and less time on routine maintenance. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line!
Finish Line Shop Apron
$14.99
There's nothing like a good apron. It has pockets for keeping your often-used items close at hand, keeps your street clothes clean and just looks pro. - Washable heavy-duty cotton - Easy-ajust neck loop and simple waist stra
Finish Line Wax Lube (8-ounce Bottle)
$14.99
Finish Line WAX Lubricant goes on wet, but dries to a hard, dry, super-slick wax film. No oily greasy film to attract or absorb dust and dirt. DuPont's metal bonding Krytox® lubricating film in combination with M2 molybdenum, specialized waxes, and more, make our WAX Lube even slicker, quieter and longer lasting. WAX Lube requires more frequent application, but your drivetrain will remain nearly contaminant-free, so cleaning before relubing is not usually required. Drivetrain parts that stay this clean last longer and work better! Perfect for cyclists who value cleanliness over all else.
Finish Line Starter Kit 1-2-3
$19.99
Regular chain and component cleaning is a chore no more with Finish Line's Starter Kit 1-2-3. It starts with Finish Line's popular Multi Degreaser for cleaning, and their versatile Grunge Brush. The "horseshoe" end scrubs the chain thoroughly with its compact bristles and the long bristled end provides easy cleaning of sprockets, chainrings, pedals and derailleurs. Plus, the Grunge Brush is portable enough to bring to races and weekend cycling excursions too. Then, after cleaning, get your bike running smoothly and silently again with the included Finish Line Dry Teflon lube and you're good to go!
Finish Line Pro Care Bucket Kit 6.0
$54.99
To keep your bike running like the day you got it, pick up Finish Line's Pro Care Bucket Kit 6.0. It gives you what you need to clean and lube your bike to perfection: Wet lube, Dry lube, Bike Wash cleaning solution, Finish Line's Grunge Brush as well as their Multi Degreaser. And, the kit even comes with a handy bucket and an easy-to-read bike maintenance guide, too!
Finish Line Pro Care Bucket Kit 8.0
$74.99
Want your bike to look and run like a pro's ride? Pick up Finish Line's Pro Care Bucket Kit 8.0. It comes with everything you need to keep your steed cleaned and lubed: Wet lube, Dry lube, Bike Wash cleaning solution, Finish Line's Grunge and Scrub Brushes as well as their Multi and Speed Degreasers. And, the kit even comes with a handy bucket and an easy-to-read bike maintenance guide, too!
Giant NeosTrack GPS Computer
$180.00
Designed with help from the riders of Team Sunweb, the all-new NeosTrack GPS Cycling Computer is engineered to provide riders with the information they need to push the limits of performance. With integrated FTP/LTHR test protocols, Auto-Sync capabilities, and even turn by turn route guidance, the NeosTrack is your pocket-sized training partner. What’s more, NeosTrack boasts a battery life of up to 33 hours on a single charge and features Bluetooth technology to seamlessly connect with smartphones. It also features ANT+ technology for compatibility with most ANT+ power meters and training sensors currently available in the market. Features - High-sensitivity GPS receiver - Easy Setup with the NeosTrack App - Real-time Di2 gearing, gear ratios and battery charge level - Auto-sync with TrainingPeaks - Turn by turn guidance - Integrated FTP/LTHR testing protocols - Large easy-to-read 2.6” LCD Anti-glare display - Battery life of up to 33 hours on a single charge - IPX7 waterproof protection
Monkey Mirrors
$24.99
Another great way to "Define your life," these bicycle helmet mirrors are hand-made for us in the USA in the tradition of the late, great Chuck Harris. The Monkey Mirror is easy to adjust. The wire is flexible, and is easily bent to your preferred view. You can also adjust the mirror from side to side. Just touch your ear and turn the mirror until you see your fingertip. Hand-tighten the nut to lock the mirror in place. Once the mirror is adjusted, it stays adjusted! To keep the back of your mirror from fading, apply car wax and buff to a shine. Guaranteed for one year against defects in materials and workmanship!
ODI Yeti Hardcore Grips
$29.95
Packed with the performance you have come to expect from the Yeti name, the Hardcore grips are a great choice for riders looking for a soft compound grip with excellent control. - Large, raised Yeti logo pad cushions your palms - Smaller angled Yeti logos offer traction for your fingers - Constructed of our proptietary soft compound material for great feel - Dual-ply design for better bar adhesion and longer grip life - Includes Push-In Bar Ends
POC Define
$180.00
The Define sunglasses ensure performance on and off the bike. With a style influenced heavily by POC's active heritage, the Define sunglasses are ideal while riding MTB or while in urban settings. LENSES Clarity lens technology developed in partnership with Carl Zeiss, the optical industry leaders, feature in the Define sunglasses. Clarity lenses control the color spectrum for enhanced contrast and color definition for clearer vision in the environments you ride in. Corrective optical lenses can be fitted to this frame. FRAME A lightweight and durable grilamid frame features on the Define glasses. A minimal frame on the bottom of the glasses reduces the visible frame for the wearer, supporting a clearer vision. Snap-in hinges can pop out in a fall, minimizing damage to the frame and prolonging the life of the sunglasses. PERFORMANCE Hydrophilic rubber grips on the nosepiece and the temples ensure the glasses sit firmly in place even during strenuous activity. - Clarity lens technology - Lightweight and durable grilamid frame - Hydrophilic rubber nosepiece and temples - Snap hinges - Corrective optical lenses will fit this frame
Park Tool Double-Ended Cone Wrench
$5.95 - $6.99
Park's Double-Ended Cone Wrenches are designed for home mechanics. They're made of thin tool steel to fit the low-clearance adjusting nuts and cone flats on a variety of bearing assemblies. Each wrench is chrome plated for long life and available in popular combinations from 11 to 18mm. Most applications require a pair of cone wrenches. Call or stop by. We can recommend the correct sizes for your needs.
Planet Bike Protegé 8.0 Computer
$29.99
Planet Bike's Protegé 8.0’s button-free design makes it possible to get up to 5 functions at a time on the display so you can track all your ride info easily. And, with functions like average speed, a speed comparator and dual odometers for using it with 2 bikes, it provides all the important numbers. Plus, it installs easily on your handlebars and has an automatic LCD stop/start to maximize battery life.
Race Face Chester 35 Rise
$59.99
Do you love to ride your mountain bike? Love boosting big airs, punishing the trails and your gear? You just want parts that can take a beating and won't let you down — the Chester 35 bar is made for you. These bars will last long after your bones, bruises and scrapes heal up and you're ready to tackle that gap jump that has had your number. - Manufactured from cold drawn, seamless 6061 Aluminum - Shot peened for increased fatigue life - 35 optimized triple butted design
SRAM X01 Eagle SuperBoost+ DUB Crankset
$485.00
You have a lot of choices when choosing a crankset, and your choice says a lot about your personal style. SRAM designed the X01 Eagle crankset for riders who feel most stylish when they stand on top of the podium. This is a completely reengineered design, employing their proprietary CARBON TUNED lay-up technology. Built tough, to handle aggressive lines through rock gardens and big hits wherever you find them. The new X01 Eagle is SRAM's best, toughest, and most aggressive Trail and Enduro crankset thanks to DUB technology, which features a better-engineered bottom bracket and a new spindle design. Together, these allow for a more uniform approach to bottom bracket fitment, better sealing against contamination—and define a new measure of durability. If you’re into that kind of thing. - DUB technology delivers the strongest, stiffest, lightest crankset available - SRAM CARBON TUNED crank technology provides extreme stiffness and light weight - Chainring technology is designed specifically for Eagle chains and drivetrains - The X-SYNC 2 chainring provides significantly quieter performance, with better mud clearing and extraordinary durability - Chainline: 56.5mm
Salsa Glyph Gel Cork Bar Tape
$20.00
The Glyph Gel Cork Tape will add class to your rig, and feel good mile after mile. - Long wearing - Extra length for wider bars - Anti-slip gel backing - Patterned with symbols of the good life
Schwalbe Marathon Plus Tire 12- to 24-inch
$49.99
Schwalbe's Marathon Plus is legendary for durability and protection. Their nearly impenetrable 5mm-thick SmartGuard layer almost eliminates flats over the course of the tire's excellent, long life. Whether you're setting out on a cross-country bike tour, cruising on a tandem, or just want peace of mind during your daily commute, the Marathon Supreme is in it for the long haul.
Schwalbe Marathon Plus Tire 26-inch
$59.99
Schwalbe's Marathon Plus is legendary for durability and protection. Their nearly impenetrable 5mm-thick SmartGuard layer almost eliminates flats over the course of the tire's excellent, long life. Whether you're setting out on a cross-country bike tour, cruising on a tandem, or just want peace of mind during your daily commute, the Marathon Supreme is in it for the long haul.
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