Your Search: "define your life"

SO 2020, but why the heck not? Lightweight, machine-washable, 2-ply fabric. One size fits most.

Now you can show the world how you "Define your life. Ride a bike.™" in casual style during any activity, whether it's biking, walking, running, hiking, or working out at the gym. This performance technical t-shirt is made with moisture-wicking 100% polyester, and is cut generously for a comfortable, true, no-shrink fit.

Finish Line's Mineral Brake Fluid is formulated specifically for bicycle brake systems requiring mineral oil. Features no compromise leading edge chemistry to provide superior fluid life and braking performance. Formulated with a low viscosity base oil to yield superior level response, pad retraction, and consistent performance through a full range of operating temperatures. Finish Line Mineral Brake Fluid was specifically engineered for use in bicycle hydraulic disc brake systems. When you are serious about getting the most out of your braking system, Finish Line Mineral Brake Fluid is a great choice. - Specifically engineered for use in bicycle hydraulic disc brakes - Provides maximum fluid life and braking performance, even at low temperatures - Prevents foaming and overheating

Whether you're fine-tuning your new full-suspension rig or tuning a fork you've ridden for years, Finish Line's Max Suspension Spray is a pro-grade stiction-fighting stanchion lubricant that maximizes the performance of your suspension. It smooths suspensions that have become dry or dirty and restores full travel and eliminates noise, too. Use Max before rides to ensure maximum responsiveness over the smallest of bumps, and the longest possible travel over extreme terrain. And, use Max to break in new forks or bring old ones back to life. It also conditions and protects rubber seals and O-rings and improves the surface slip of coated stanchions. - Helps suspension forks run more smoothly and quietly - Made with polysiloxane and advanced fluoropolymers

Finish Line's Ceramic Wet Lubricant provides outstanding protection for your drivetrain in even the nastiest conditions. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals so you can spend more time riding and less time on routine maintenance. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line!

Finish Line's Ceramic Wet Lubricant provides outstanding protection for your drivetrain in even the nastiest conditions. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals so you can spend more time riding and less time on routine maintenance. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line!

Help your bearings run smoother and longer with Finish Line's Ceramic Grease. Its special blend of ceramic particles, Teflon and synthetic oils helps lube your bearings and dissipate heat, guaranteeing longer life and better function. Plus, it works great on stems, posts, cables and other threaded assemblies, too. - Optimizes performance and efficiency of bottom brackets, hubs and headset bearings - Use on stems, seat posts, cables and any threaded assemblies - Prevents rusting even when exposed to salt water - Clear and non-staining

There's nothing like a good apron. It has pockets for keeping your often-used items close at hand, keeps your street clothes clean and just looks pro. - Washable heavy-duty cotton - Easy-ajust neck loop and simple waist stra

Regular chain and component cleaning is a chore no more with Finish Line's Starter Kit 1-2-3. It starts with Finish Line's popular Multi Degreaser for cleaning, and their versatile Grunge Brush. The "horseshoe" end scrubs the chain thoroughly with its compact bristles and the long bristled end provides easy cleaning of sprockets, chainrings, pedals and derailleurs. Plus, the Grunge Brush is portable enough to bring to races and weekend cycling excursions too. Then, after cleaning, get your bike running smoothly and silently again with the included Finish Line Dry Teflon lube and you're good to go!

Finish Line WAX Lubricant goes on wet, but dries to a hard, dry, super-slick wax film. No oily greasy film to attract or absorb dust and dirt. DuPont's metal bonding Krytox® lubricating film in combination with M2 molybdenum, specialized waxes, and more, make our WAX Lube even slicker, quieter and longer lasting. WAX Lube requires more frequent application, but your drivetrain will remain nearly contaminant-free, so cleaning before relubing is not usually required. Drivetrain parts that stay this clean last longer and work better! Perfect for cyclists who value cleanliness over all else.

For a clean, smooth-pedaling drivetrain, look no further than Finish Line's Ceramic Wax Lubricant. Its ceramic bonding technology allows you to greatly extend your re-lubing intervals for maximum durability and convenience. In fact, every time you apply the lube, it builds on the ceramic coating and the result is a chain so slippery even dirt has a hard time sticking! Think efficient. Think quiet. Think Finish Line! - With each application the ceramic coating is enhanced, ultimately providing the durability of many oil-based lubricants - No wetness or stickiness so dirt and grime will not be attracted or absorbed by the lubricant - Helps avoid abrasive wear allowing parts to run more smoothly and last longer - As the white ceramic particles embed themselves on the chain they will displace grime, causing a grey or black film to form on top of the wax coating. Over 2-3 applications this will lessen or cease. This discoloration is normal and will not compromise performance.

Chill Zone™ is arguably the industry's most advanced rust-busting penetrating lubricant. It simply works like magic! Before giving up on a frozen crank bolt, a rusted derailleur spring, a seized seat post, or discarding your rusted chain, give Chill Zone™ a shot. Bike parts that normally need to be replaced can be reconditioned to ride another day. A special refrigerant propellant freezes metal to as low as -50°F/-45°C. This causes contraction of the metal and creates micro-cracks in the corrosion and galvanically fused metal parts. A penetrating release agent then breaks down and flushes out the rust. With Chill Zone, most seized parts regain full functionality.

Finish Line® Super Bike Wash™ is ready to use and requires no water rinsing. It quickly cleans dirt, dust, clay, grime, chain soils, nutritional residues, and winter storage grunge off all surfaces of your bike. Super Bike Wash™ uses state of the art, eco-friendly cleaning agents that work together to create a high speed cleaning system. It requires little to no scrubbing. Super Bike Wash™ is non-toxic and meets the highest readily biodegradable standards. It can be safely used indoors or outdoors. Super Bike Wash™ can be used two ways: spray on and wipe off, or spray on and hose off. It is strong enough to remove surface grime from the drivetrain, and safe enough to remove grime build up on frames, saddles, brakes, and handlebar tape. It is safe for use on carbon fiber, titanium, aluminum, steel, and clear coat. • Ready to use with no water rinsing required • Safe for use on all surfaces and paint finishes • 100% readily biodegradable and non-toxic • State of the art cleaning agents remove dirt and grime • Superior rust inhibitors protect metal parts after application • Also available as a concentrate

This is our popular Century Cycles logo water bottle, the larger size with a unique squeeze-n-squirt top dispenser cap, and our "Define your life. Ride a bike." message!

You have a lot of choices when choosing a crankset, and your choice says a lot about your personal style. SRAM designed the X01 Eagle crankset for riders who feel most stylish when they stand on top of the podium. This is a completely reengineered design, employing their proprietary CARBON TUNED lay-up technology. The new X01 Eagle is SRAM's best, toughest, and most aggressive Trail and Enduro crankset thanks to DUB technology, which features a better-engineered bottom bracket and a new spindle design. Together, these allow for a more uniform approach to bottom bracket fitment, better sealing against contamination—and define a new measure of durability. If you’re into that kind of thing. - DUB technology delivers the strongest, stiffest, lightest crankset available - SRAM CARBON TUNED crank technology provides extreme stiffness and light weight - Chainring technology is designed specifically for Eagle chains and drivetrains - The X-SYNC 2 chainring provides significantly quieter performance, with better mud clearing and extraordinary durability - Chainline: 66.5mm

You have a lot of choices when choosing a crankset, and your choice says a lot about your personal style. SRAM designed the X01 Eagle crankset for riders who feel most stylish when they stand on top of the podium. This is a completely reengineered design, employing their proprietary CARBON TUNED lay-up technology. The new X01 Eagle is SRAM's best, toughest, and most aggressive Trail and Enduro crankset thanks to DUB technology, which features a better-engineered bottom bracket and a new spindle design. Together, these allow for a more uniform approach to bottom bracket fitment, better sealing against contamination—and define a new measure of durability. If you’re into that kind of thing. - DUB technology delivers the strongest, stiffest, lightest crankset available - SRAM CARBON TUNED crank technology provides extreme stiffness and light weight - Chainring technology is designed specifically for Eagle chains and drivetrains - The X-SYNC 2 chainring provides significantly quieter performance, with better mud clearing and extraordinary durability - Chainline: 76.5mm

Extend the life of your Dummy bags with this replaceable wear patch.

WHATEVER YOU DO, OWN IT This big, rugged GPS smartwatch is tough enough to keep up with you and bold enough to fit your style. Its expansive solar charging lens keeps a larger battery going longer— powering advanced training features, a built-in flashlight, multi-band GNSS, health/wellness monitoring sensors, and much more. - This watch is tough, which means no holding back. - Keep your experiences going with unlimited battery life in smartwatch mode with solar charging1. - Train your way with built-in sports apps at the wrist. - When it gets dark, the built-in LED flashlight helps keep you going. - Smart notifications2 so you don't miss out on what matters. - Understand your body better with 24/7 health monitoring. ENGINEERED FOR ENDURANCE This ultratough watch features a solar-charged display and rugged 50 mm polymer case. It's water-rated to 100 meters and tested to U.S. military 810 standards for thermal, shock and water resistance. DESIGNED TO DO YOU With a design built for action and the features to support your high-energy lifestyle, this watch is always ready for adventure. Plus, its bold styling clearly shows the world that you do things your own way. GET MORE BATTERY OUT OF LIFE Go longer than ever with solar charging with unlimited battery life in smartwatch mode1. Plus, power manager lets you extend battery life by controlling what settings and sensors draw power.

The e-bike specific version of our popular city and touring tire maximizes range and extends battery life while delivering the dependable performance you expect. Reflective sidewall stripe increases your visibility for oncoming motorists, while the reinforced casing eliminates punctures. - Hard-working, hard-wearing tire built for racking up big mileage - The ideal tire for city riding and touring, even in semi-wet conditions - Graphene 2.0 compound reduces rolling resistance, increasing range and battery life

The e-bike specific version of our popular city and touring tire maximizes range and extends battery life while delivering the dependable performance you expect. Reflective sidewall stripe increases your visibility for oncoming motorists, while the reinforced casing eliminates punctures. - Hard-working, hard-wearing tire built for racking up big mileage - The ideal tire for city riding and touring, even in semi-wet conditions - Graphene 2.0 compound reduces rolling resistance, increasing range and battery life

Zipp's Bearing Grease is perfect for your home workshop and traveling toolbox, too. It's a quality lubricant designed to minimize friction and maximize the life of your components. And it's easy to apply with its 20ml syringe container.

Simply replace the cones on your Supreme front and cassette hubs for a perfect fit without having to spread your dropouts. Available in front, rear, and drive side options. These guards now feature a heat-treated chromo insert for longer life.

Yakima's Chain Straps are replacement bike holding straps for various models of Yakima's trunk and hitch racks. The stretchy, sturdy rubber is easy on your bike's finish and is extremely durable for long life.

- Go longer than ever with solar charging that gives you unlimited battery life in smartwatch mode (assuming all-day wear with 3 hours per day outside in 50,000 lux conditions) - Rugged GPS smartwatch is water-rated to 100 meters and thermal- and shock resistant with fiber-reinforced polymer case and scratch-resistant Corning Gorilla glass - Built-in sports apps to take on running, biking, swimming, strength training and more; plus, VO2 Max and other training features - Live the ultimate connected life with smart notifications and Connect IQ compatibility when paired with your compatible smartphone. - Track your adventures with the built-in 3-axis compass and barometric altimeter, plus multiple global navigation satellite systems (GPS, GLONASS and Galileo) - Understand your body better with all-day health monitoring features that track your heart rate, sleep, Pulse

The Glyph Gel Cork Tape will add class to your rig, and feel good mile after mile. - Long wearing - Extra length for wider bars - Anti-slip gel backing - Patterned with symbols of the good life

The Supreme hub guards can simply and easily replace the cones on your supreme front and cassette hubs for a perfect fit without having to spread your dropouts. These guards feature a heat-treated chromoly insert for longer life. - Designed to fit perfectly on We The People Supreme hubs

Keep your race tires clean and safe for race day, and spend your training miles on the Rally instead. The Rally provides Vittoria quality, feel, and performance, at an entry-level price point. - Durable cotton casing for extended training life - Strong compound for great performance and longevity

- Go longer than ever with solar charging that gives you unlimited battery life in smartwatch mode (assuming all-day wear with 3 hours per day outside in 50,000 lux conditions) - Rugged GPS smartwatch is water-rated to 100 meters and thermal- and shock resistant with fiber-reinforced polymer case and scratch-resistant Corning Gorilla glass - Built-in sports apps to take on running, biking, swimming, strength training and more; plus, VO2 Max and other training features - Live the ultimate connected life with smart notifications and Connect IQ compatibility when paired with your compatible smartphone. - Track your adventures with the built-in 3-axis compass and barometric altimeter, plus multiple global navigation satellite systems (GPS, GLONASS and Galileo)

The KEO cleat covers are designed to protect your KEO cleats while walking. Compatible with KEO GRIP and KEO CLEAT, these covers lengthen the life of your cleats and improve safety when walking thanks to an anti-slip surface. - Compatibility: KEO Grip/KEO Cleat - Use: Protect the cleat

Sporting a fit made for those who take full advantage of life, Swick is vying to be your part of your adventure. Call it sweet. Call it sick. It’s Swick. - Swick has a light, durable frame and shatterproof, scratch-resistant lenses along with a no-slip fit perfect for active lifestyles.