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Everything has its beginning. For the creator of the Million Car Challenge Campaign, it was sitting in the car, in traffic, reflecting on the morning's ride. He had been yelled at to get off the road, a drink thrown at him, and missed by inches by another driver trying to "teach him a lesson". "Get off the road" they say. Quite a lot to think about as he was stuck in traffic reading window stickers and bumber stickers advertising everything from our president to Billy Bob's favorite motor oil.

So he did some research and came to find out that window and bumper stickers are one of the most effective forms of advertisements that reach DRIVERS--people behind the wheel while they are driving. They are right up there with the effectiveness of billboards when related to drivers.

So what if we had 1,000,000 cars with Bicycles Allowed Use Of Full Lane - Change Lanes To Pass window and bumper stickers driving around all day? The statistics show that the message will be read by millions and millions of drivers. That would be a challenge worth reaching for.

Are there a million bicyclists that care about getting the word out? We think so and we're going to find out.

We challenge you to help us make a difference. Join The Million Car Challenge Campaign and help us put the law in front of drivers as they are driving. Join us in our campaign to spread the word.

Bicycles Allowed Use Of Full Lane. Change Lanes To Pass.

You can read more about the Million Car Challenge Campaign at

Part Numbers

BAUFL 11806