Press Release: May 10, 2013

NEWS RELEASE

CONTACT: Tracey Bradnan, 440-781-7690 or tracey@centurycycles.com

FOR IMMEDIATE RELEASE: MAY 10, 2013 

Bike to School Challenge announces new prose and photography
contest for middle school students

ROCKY RIVER, Ohio – Students taking the Bike to School Challenge know that the more they bike, the more chances they have to win prizes. Now thanks to the new Bike to School Challenge Prose and Photography Contest, the more they write and photograph can result in prizes, too.

Northeast Ohio bicycling publication Great Lakes Courier, bike manufacturer Raleigh Bicycles and local bike store Century Cycles have teamed up to offer middle school students taking the Bike to School Challenge in Bay Village, Medina and Rocky River a special contest that encourages them to creatively express their love of bicycling to school for a chance to win being published and a new Raleigh bicycle.

“Great Lakes Courier is pleased to help amplify the voice of the cycling community in Northeast Ohio, and never more so than when we have the opportunity to recognize the accomplishment and creativity of kids who bike to school," said Michael Gill, editor of Great Lakes Courier (www.greatlakescourier.com) and a contest judge.

Here's how the contest works:

WHO: Middle school students in Bay Village, Rocky River, and Medina can write or photograph something inspired by the theme “Bike To School” – capturing what bicycling to school means to them, their friends, and/or their community – then enter their creation in this contest by May 21.

PRIZES: One prose winner AND one photography winner will be chosen for each Bike to School Challenge school system. The winners will receive a new Raleigh grand prize bicycle, plus their winning entry, name and photo will be published in the July issue of Great Lakes Courier. Contest winners will be announced at each school's closing ceremony assemblies.

WHAT: Written submissions can be a short essay, poem, song or any other written expression (250 word limit). Photographs can be taken by camera or smartphone. Students can submit as many entries as they create.

HOW TO SUBMIT: Email each submission to BikeToSchool@centurycycles.com by Tuesday, May 21, at noon. In the subject line, put “Contest entry from _____________” and the name of the student's school. In the body of the email, please put student's name, grade, school, and age. Photos should be JPG attachments and can come from a phone or computer. Written submissions can be in the body of the email OR attached as a Word document.

For more details, go to www.centurycycles.com/for/BTS.

Century Cycles’ Bike to School Challenge on May 6-24, 2013 is the largest and most successful student bicycling program in the United States, inspiring more than 4,000 middle school and high school students in Bay Village, Rocky River, and Medina to ride their bikes to school as much as possible for three weeks each May -- to help the environment, improve their health, win prizes and have fun.