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Press Release: July 9, 2012

NEWS RELEASE

CONTACT:
Tracey Bradnan, 440-781-7690 or tracey@centurycycles.com

FOR IMMEDIATE RELEASE: July 9, 2012

Free NiteRider bike light demo at Century Cycles Night Ride July 21;
Night Rides scheduled through October

PENINSULA, Ohio – Century Cycles is teaming up with NiteRider Technical Lighting Systems to offer local bicyclists the chance to try the company’s innovative, high-powered lights on a Century Cycles Night Ride on the Towpath Trail on Saturday, July 21. The NiteRider bicycle light display will open at 6 p.m. in the parking lot of the Century Cycles bicycle store in Peninsula, Ohio (1621 Main Street, on Route 303 between Route 8 and I-271, next to the Winking Lizard Tavern). The Night Ride starts in the same parking lot at 8 p.m. Both the demo and the ride are free.

For more information, go to www.centurycycles.com/for/nightrides or call Century Cycles in Peninsula at 330-657-2209.

NiteRider will have an assortment of its most popular bike lights available for Northeast Ohio bicyclists to demo on the two-hour Night Ride. Those interested in using a NiteRider demo light must provide a driver’s license and credit card as collateral, and all demo lights are on a first-come, first-served basis.

NiteRider’s rolling showroom crisscrosses the country, attending cycling events and providing technical race support. In addition to the bike light demo, a NiteRider representative on hand to answer questions, distribute catalogs and give away a NiteRider MiNewt.600 cordless bike light valued at $149.99 by random drawing to one lucky Night Ride participant.

“The NiteRider Night Ride is always one of our most popular of the year. We’re thrilled to host NiteRider’s only visit to Northeast Ohio for the fourth year in a row,” said Scott Cowan, owner of Century Cycles.

Now in their 18th season, Century Cycles Night Rides on the Towpath Trail are free group nighttime bicycle rides on the Towpath Trail in the Cuyahoga Valley National Park that start and end at Century Cycles’ store in Peninsula. They attract hundreds of bicyclists who enjoy it as a fun family outing, a unique date night, or a just a casual bicycle ride with friends to experience one of the area’s most popular bike paths after sundown. Night Rides are scheduled for:

Friday, August 10
Saturday, August 25
Saturday, September 15
Saturday, September 29
Saturday, October 20: All Hail the Ale Night Ride for Cleveland Beer Week

Never biked a Night Ride? Visit www.centurycycles.com/goto/nightrides for tips for first-time Night Riders and more information.