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Press Release: July 9, 2011

FOR IMMEDIATE RELEASE
(Photos available upon request.)

Media Contact:
Tracey Bradnan, Century Cycles
Cell Phone: 440-781-7690
tracey@centurycycles.com
Twitter: @traceybradnan

Free NiteRider bike light demo at Century Cycles Night Ride on the
Towpath Trail on July 23

PENINSULA, Ohio (July 9, 2011) - Century Cycles is teaming up with NiteRider Technical Lighting Systems to offer local bicyclists the chance to try the company's innovative, high-powered lights on a Century Cycles Night Ride on the Towpath Trail on Saturday, July 23. The NiteRider bicycle light display will open at 6 p.m. in the parking lot of the Century Cycles bicycle store in Peninsula, Ohio (1621 Main Street, on Route 303 between Route 8 and I-271, next to the Winking Lizard Tavern). The free Night Ride starts in the same parking lot at 8 p.m.

NiteRider will have an assortment of its most popular bike lights available for Northeast Ohio bicyclists to demo on the two-hour Night Ride. Those interested in using a NiteRider demo light must provide a driver's license and credit card as collateral, and all demo lights are on a first-come, first-served basis.

NiteRider's rolling showroom, which crisscrosses the country attending cycling events and providing technical race support, will be at the Night Ride with the complete line of NiteRider bicycle lighting systems on display. In addition to the product demo, a NiteRider representative will be on hand to answer questions, distribute catalogs and give away a NiteRider MiNewt Mini-USB bicycle light (MSRP: $100) by random drawing to one lucky Century Cycles Night Ride participant.

"We are thrilled to have NiteRider back for the third year in a row," said Scott Cowan, owner of Century Cycles. "The NiteRider Night Ride is always one of our most popular of the year and we're thrilled to host their only Northeast Ohio appearance."

For more information, go to www.centurycycles.com/for/nightrides or call Century Cycles in Peninsula at 330-657-2209.

About Century Cycles Night Rides on the Towpath Trail

Now in their 17th season, Century Cycles Night Rides on the Towpath Trail are free group nighttime bicycle rides on the Towpath Trail in the Cuyahoga Valley National Park that start and end at Century Cycles' store in Peninsula. They attract hundreds of bicyclists who enjoy it as a fun family outing, a unique date night, or a just a casual bicycle ride with friends to experience one of the area's most popular bike paths in a whole new way - at night! Held from April through October, Century Cycles Night Rides are casual rides (not races) open to all skill levels of cyclists and participants are encouraged to go at their own pace.

Never biked a Night Ride? Visit www.centurycycles.com/goto/nightrides for the complete 2011 schedule, videos from past rides, and tips for first-time Night Riders.

Started in 1994 as a staff ride, Century Cycles Night Rides were in the national spotlight in 2009 when Bicycling Magazine, the world's #1 bicycling publication, dubbed them one of America's great local rides. In 2010, Bicycling Magazine cited the Towpath Trail as one of the reasons Cleveland is the 39th-best bicycling city in the United States.

About NiteRider Technical Lighting Systems

NiteRider was founded in 1989 and is widely recognized as a leading innovator and trailblazer in the bicycle lighting industry. The Company is known internationally for the stylish design, high performance and quality of its lighting products as well as for its unparalleled, high standards for customer service. Over the years, NiteRider has sponsored legends in the sport like NORBA legend Tinker Juarez and ultra-distance legend John Stamstad, both inductees of the Mountain Bike Hall of Fame. www.niterider.com

About Century Cycles

Founded in 1992, Century Cycles is an award-winning, locally-owned chain of independent bicycle stores in Medina, Peninsula, and Rocky River, providing bicycles, bicycle accessories, and friendly, expert service to northeast Ohio bicyclists and their families. At its Peninsula location, Century Cycles also rents bicycles year-round for riding on the Towpath Trail in the Cuyahoga Valley National Park.

For nine consecutive years, Century Cycles has been voted a Top 100 Bike Retailer in the United States by Bicycle Retailer & Industry News magazine, a trade publication that honors the top 2% of the nation's independent bike stores. In 2010, Century Cycles was voted "Cleveland's Best Bike Shop" by the readers of Cleveland Magazine.

Website: www.centurycycles.com
Blog: www.blog.centurycycles.com
Facebook: www.facebook.com/CenturyCycles
Twitter: www.twitter.com/CenturyCycles

1079 North Court Street, Medina, OH  44256
330-722-7119

1621 Main Street (Route 303), Peninsula, OH  44264
330-657-2209

19955 Detroit Road, Rocky River, OH  44116
440-356-5705