Press Release: July 14, 2010

FOR IMMEDIATE RELEASE

Free NiteRider bike light demo at Century Cycles Night Ride on the
Towpath Trail on August 7

PENINSULA, Ohio (July 14, 2010) - Century Cycles is teaming up with NiteRider Technical Lighting Systems to offer local bicyclists the chance to try the company's innovative, high-powered lights on a Century Cycles Night Ride on the Towpath Trail on Saturday, August 7. The NiteRider bicycle light display and free demo begins at 6 p.m. in the parking lot of the Century Cycles bicycle store in Peninsula, Ohio (1621 Main Street, on Route 303 between Route 8 and I-271, next to the Winking Lizard Tavern). The free Night Ride starts in the same lot at 8 p.m.

NiteRider will have an assortment of its most popular bike lights available for bicyclists to demo on the two-hour Night Ride. Those interested in using a NiteRider demo light must provide a driver's license and credit card as collateral, and all demo lights are on a first-come, first-served basis.

The complete line of NiteRider bicycle lighting systems will be on display in NiteRider's rolling showroom that goes to bicycling events around the country, including the Sea Otter Classic and 24 Hours of Moab. In addition to the product demo, a NiteRider representative will be on hand to answer questions, distribute catalogs and give away a NiteRider MiNewt Mini-USB bicycle light (MSRP: $100) by random drawing to one lucky Century Cycles Night Ride participant.

"Last year, the NiteRider demo was our most popular Night Ride on the Towpath Trail ever," said Scott Cowan, owner of Century Cycles. "We're thrilled NiteRider is joining us again this year and that Northeast Ohioans will get a chance to demo their light sets - and maybe even win one."

For more information, go to www.centurycycles.com/goto/nightrides or call Century Cycles in Peninsula at 330-657-2209.

About Century Cycles Night Rides on the Towpath Trail

Now in their 15th year, Century Cycles Night Rides on the Towpath Trail are FREE group bicycle rides at night along one of the area's most popular bike paths - the Towpath Trail in the Cuyahoga Valley National Park. They attract hundreds of bicyclists who enjoy it as a fun family outing, a unique date night, or a just a casual bicycle ride with friends by moonlight.

Century Cycles Night Rides on the Towpath Trail are open to riders of all ages and abilities, with no pre-registration necessary. Each casual, moderately-paced ride starts promptly at 8 p.m. in the parking lot of the Century Cycles in Peninsula and is approximately 12-15 miles long (about two hours). Parking is available at the Lock 29 Trailhead, just north of the store. Helmets, bike lights and a bicycle are required. Children 15 years old and younger must be accompanied by an adult. Although no registration is required and they are free, a waiver must be signed.

Century Cycles Night Rides on the Towpath Trail are also scheduled for Friday, August 27, and Saturday, September 18. (Special Night Ride dates in October will be announced shortly.)

About NiteRider Technical Lighting Systems

NiteRider was founded in 1989 and is widely recognized as a leading innovator and trailblazer in the bicycle lighting industry. The Company is known internationally for the stylish design, high performance and quality of its lighting products as well as for its unparalleled, high standards for customer service. Over the years, NiteRider has sponsored legends in the sport like NORBA legend Tinker Juarez and ultra-distance legend John Stamstad, both inductees of the Mountain Bike Hall of Fame. www.niterider.com

About Century Cycles

Century Cycles is an award-winning chain of independent bicycle stores in Medina, Peninsula, and Rocky River, providing high-quality bicycles and friendly, expert service to northeast Ohio bicyclists and their families. Century Cycles is an authorized dealer of Raleigh, Giant, Diamondback, Electra, Surly, Masi, Bianchi, and Haro bicycles, as well as Santana tandems. The Peninsula store also rents bicycles year-round for use on the Towpath Trail in the Cuyahoga Valley National Park.

For eight consecutive years, Century Cycles has been voted one of the top 100 bicycle retailers in the United States by Bicycle Retailer & Industry News magazine. In 2009, Cent ury Cycles was awarded Bike Shop of the Year by the League of American Bicyclists, one of only eight bicycle shops honored in the United States.

Website: www.centurycycles.com
Blog: www.blog.centurycycles.com
Facebook: facebook.com/CenturyCycles
Twitter: twitter.com/CenturyCycles

1079 North Court Street, Medina, Ohio, 44256
330-722-7119

1621 Main Street (Route 303), Peninsula, Ohio, 44264
330-657-2209

19955 Detroit Road, Rocky River, Ohio, 44116
440-356-5705

Define your life. Ride a bike.

Media Contact:

Tracey Bradnan
Cell: 440-781-7690
tracey@cartwheelcleveland.com