Press Release: April 16, 2013

NEWS RELEASE

CONTACTS:
Tracey Bradnan, 440-781-7690 or tracey@centurycycles.com
Jeanne Hurt, 330-636-3112 or hurtj@mcsoh.org

FOR IMMEDIATE RELEASE: APRIL 16, 2013

Medina Bicycle Fair on April 30 will help residents get ready to
bike to school, work or just for fun

Second annual Medina Bike to School Challenge is May 6-24

MEDINA, Ohio – Get your bicycle ready to roll this spring at the Medina Bicycle Fair on Tuesday, April 30, from 6:30 to 8:00 p.m. at Claggett Middle School Gym (420 East Union Street in Medina). This event is free and open to the public.

Residents are invited to bring their bicycles for a free safety inspection, the chance to win a bicycle helmet, and learn about the benefits of bicycling.

The Medina Bicycle Fair will also help families prepare for the second annual Medina Bike To School Challenge sponsored by Century Cycles on May 6-24, 2012, which strives to inspire over 1,800 students at Root and Claggett Middle Schools to ride their bikes to school as much as possible for three weeks -- to improve their health, help the environment, inspire the community to use a bicycle for short trips around town, have fun and win prizes. It is part of Century Cycles’ Bike to School Challenge, which is the largest and most successful student bicycling program in the United States that engages more than 4,000 middle school and high school students in Northeast Ohio each May.

Last year, Medina’s middle school students biked 13,171 miles during Bike To School Challenge, saving their parents $2,205 in gasoline expenditures and the environment 14,488 pounds in carbon dioxide emissions. They also burned a whopping 223,907 calories.

At the Medina Bicycle Fair:

  • Professional bicycle mechanics from Century Cycles bicycle store in Medina will provide free bicycle safety inspections, display essential bike commuting gear and information, and make smoothies on the Century Cycles blender bike.
  • Century Cycles and Raleigh Bicycles are teaming up to give away 20 bicycle helmets to the first 20 families who attend (limit: one helmet per family).
  • Medina Police Department will assist with bicycle registrations.
  • Medina Bike to School Challenge organizers will be available to answer questions about the program.
  • Bike Cleveland will have a booth about its programs and bicycle advocacy efforts.

Century Cycles (www.centurycycles.com) is teaming up with the Medina middle schools to organize the Bike To School Challenge, along with other sponsors Raleigh Bicycles, Subway, Domino’s Pizza, and Dairy Queen. Sponsors provide prizes as ride incentives – the more the students ride their bicycles, the more chances they have to win prizes, including two new Raleigh bicycles per school.

The Medina City Schools (www.medinacityschooldistrict.org) is committed to assisting students in making healthy living choices and understanding the importance of healthy eating and adequate exercise. The district has a number of initiatives such as the Fuel Up To Play 60 program that help to foster a culture of healthy living.

For more information and regular updates about Medina Bike to School Challenge, visit www.centurycycles.com/to/bts or follow it on Facebook at www.facebook.com/BikeToSchoolChallenge.

Contacts

Tracey Bradnan
Marketing/Events, Century Cycles
Cell: 440-781-7690
Email: tracey@centurycycles.com

Jeanne Hurt
Director of Public Relations, Medina City Schools
Phone: 330-636-3112
Email: hurtj@mcsoh.org