OFF THE FRONT - Giant Retailer Does More Than Just Sell Bikes
Scott Cowan, owner of Century Cycles (3 stores in Rocky River, Medina, and Peninsula, Ohio) sponsored Bike to School Month at Bay High School in Bay Village, Ohio. BHS is Cowan’s alma mater; he graduated from there in 1978. The four-week program was aimed at teaching kids the benefits of riding bikes and leaving cars at home. "The simple act of riding a bicycle can make a dramatic difference in a person’s life," says Scott. "Whether it's reducing carbon emissions or losing weight or gaining freedom, a bicycle can make it happen. I also remember the joy of riding a bike to school when I was a kid. Unfortunately, it's a joy that many students don't seem to experience anymore." Century Cycles rewarded riders with prizes like t-shirts, bike lights and backpacks throughout the month. A grand prize raffle awarded one lucky student with a new Giant Boulder mountain bike. "This event was successful beyond our wildest expectations," says Scott. "We are thrilled that on average over 200 students rode their bicycles each day, despite a cold and rainy May, and that they inspired their parents and the people around them to ride more, too."
[Photo caption:] Bay High School junior Alex Voiers (on the left) was among the hundreds of students participating in Bike to School Month. She won a new Giant Boulder, given by Century Cycles owner Scott Cowan who is standing next to her. Photos by Kathy Hitesman