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Electra Advertisement

As seen in the December 2004 issue of Bicycle Retailer and Industry News.

TO FIND THE ANSWER TO THE AGE-OLD PROBLEM,
"WHY DON'T MORE PEOPLE RIDE?"
LOIS HAD TO FIRST PUT HER FEET DOWN.

When Lois Mass says, "We are forever re-ordering, or it can't be possible we sold through those already," she is talking about the Electra bikes, both the all new Townies and the cool cruisers.

Century Cycles is co-owned by Lois along with Scott Cowan. The Cleveland-area, four-store chain is known as an example of outstanding business leadership and employee relationship building.

Century Cycles takes learning from their employees seriously and credits their enthusiasm for the Electra as important. The staff in the shop really get it. They connect to the brand it seems.

The Townies get incredible responses like "Just what I'm looking for," and "I didn't know they made that!" They virtually sell themselves and that makes our job easier.

Lois Moss is sold on Electra Bicycles. She even calls them "jewelry in our stores. They're different and they're fun." We call that ca-ching ca-ching!

Thanks, Lois, for your forward-thinking. And keep up the good work for the bike industry too.

For more details on how to become a forward-thinking Electra dealer, please call and become part of the biggest thing to move cycling since the Tour. 800-261-1644, electrabike.com

BIKES FOR THE REST OF US

TOWNIE(tm) AND FLAT FOOT TECHNOLOGY(tm) ARE TRADEMARKS OF THE ELECTRA BICYCLE COMPANY, INC. ® 2004, PATENT PENDING

Photo Set-Up

This picture shows how the photo for the advertisement was set up. To shoot Lois from below, a wooden platform with a glass surface was built in front of the Medina store. Matt acted as a stand-in for Lois while the photographer made all of the necessary adjustments to the platform, lighting, and photo equipment.