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BRAIN: Top 100 Bicycle Retailers for 2007

From the February 1, 2007 issue of Bicycle Retailer and Industry News:

The Top 100 Retailers for 2007 were selected because they excel in three areas: market share, community outreach, and store appearance. However, each store has its own unique formula for success. We asked each store owner to share what he or she believes sets them apart from their peers. Read on to learn the tricks of the trade.

Century Cycles
Cleveland, OH
Number of Locations: 3
Years in business: 15
Square footage (main location): 3,600
Number of employees at height of season: 40
Owner: Scott S. Cowan
Manager: Mike Petcher

What sets you apart: All of our staff including the owner are into the lifestyle of cycling and encourage everyone we come in contact with to join in the fun. We also cater to what we call "normal people." We feel that lots of other shops shun the average person who walks through their door, whereas we embrace them for who they are. And we are here to help them.